MADA Open Day

Lead by Wendy Ellerton, a small group of students formed a temporary studio at Monash University to design for MADA (Monash Art Design & Architecture).

I worked with Sophie Ereglidis to design the identity for MADA’s Open Day. Extending the existing MADA identity, we took on John Warwicker’s ideas of ever-shifting play and created an organic, hand-generated brand.

Designing the t-shirts, web presence and folders, we had further help from Domenico Mazza, Amery Johnston, Lachlan Siu and Sonja Petrovic to create a new and extensive way-finding system. We complimented this with a suite of invented games and activities prospective students to participate in and gain a sense of what it is like to be studying a creative field at MADA.